AmrAmr ShawkiGrowth Product Design expert with 10 years of designing & building products in B2B SaaS, fintech, and ed-tech across MENA and the US.
I work with business teams to design experiences that drive measurable growth across acquisition, activation, retention, and conversion.
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How I design, build, and ship products faster with an AI-native workflow — the same stack I use to build Zomra solo: Claude Code, MCPs, and custom skills.
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In-depth UX audits and case studies of well-known products, backed by research and behavioral psychology, the full thinking behind the work.
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I led the end-to-end redesign of CLX's Custom PC Configurator, the most sophisticated part of the product, making a flow with dozens of dependent decisions feel effortless on desktop and mobile.
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I redesigned CLX's AI CLX Assistant is the most differentiated feature on the site, in this case study I will walk you through from a rigid 20+ question funnel into a guided, two-stage conversation that meets every customer where they are.
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Before the full revamp, we prioritized targeted A/B experiments on the existing product to learn what moved the needle. Two winning experiments guided AI inputs and a performance-tier filter set the direction for what followed.
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As part of Jisr's Growth Squad, I optimized the organization onboarding process to boost team capacity, improve the experience, and accelerate time-to-value, reducing onboarding time by 28%.
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To diversify Jisr's growth beyond paid ads, I collaborated with the marketing team to design in-app HR tools — the Saudi HR Toolkit — that attract HR managers and employees and drive organic engagement.
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“What is unique about Amr is that he is always taking the extra mile. He is always keen to learn more and grow more and help all people around him to grow.”
“Talented and skilled team player. Amr knows how to think about the user's experience and the user's journey in any solution. Great guy to work with.”
“Amr helped Videoster design the first version of the UI/UX framework. He is a very creative, hard working, humble, reliable, and design-thinking driven talent that I love to work with. I would like to highly praise Amr's problem solving skills. Usually the first version of any product design is the most challenging stage, but Amr finished the tasks following his plan and that was really pleasing me.”
“Working with Amr has been a true game changer for us at Funnelll. His UI/UX knowledge, insights, and data driven approach has helped us increase conversions of our self-serve part of our product by over 3X and he is not nearly done! His work on our new platform has been met with raving reviews from our customers in the early reviews. It is a pleasure working with Amr and I highly recommend him.”
“Amr is a person who you can feel his positive energy and enthusiasm right away. Amr helped us with our usability assessment, using his wide knowledge and experience to learn very fast about our business and enhance the user experience journey. Thank you Amr!”
Dear potential collaborator / recruiter,
I like building products that move a real number, not just look good in a deck. I like teams that treat design, growth, and AI as one workflow, not three handoffs. And I like adding psychology and taste to whatever I make.
I've been a “Designer” for a decade, but now I design, code with AI, and run the experiments too — whatever it takes to ship the thing.
If that sounds like your team, let's talk.
Amr